In this episode of the Made it in Music podcast, Full Circle’s own X O’Connor (Grammy/Dove Award Winning Producer/Engineer) sits down with music’s power couple, Zach and Velvet Kelm. Velvet is President of The Media Collective, A massive public relations firm here in Nashville formed in 2003. Velvet’s husband Zach manages some artists you may know as Colton Dixon, Skillet and most recently, Ledger.

Zach and Velvet, although head their own firms, share an office together. A fortunate and unique opportunity for the couple. You’ll hear about the joy of managing artists and the challenges that come along with that from Zach.

Why would you need PR as an up and coming artist? Velvet shares the importance of building your image and telling others what you want to say as an artist. What are you passionate about? What got you so far and to where you are today? Public Relations can help connect the artist to the listeners by sharing that information.

The Kelms are here to share their incredible story about how they made it in music, and they’re here to help you do the same.


Book mentioned in this episode:
The Tipping Point by Malcom Gladwell
Crazy Love by Francis Chan

Record mentioned in this episode:
On Fence by Garth Brooks
The Unforgettable Fire by U2

Click to find out more about Zach and Velvet:

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